World Padel Rating (WPR), a global rating system designed to bring structure, transparency, and consistency to competitive padel, has announced a strategic partnership with Elite Sports Management (ESM), a sports marketing agency focused on the growth of padel in the United States.
This partnership brings together WPR’s innovative rating and organized play ecosystem with ESM’s expertise in partnerships, content and event execution. Designed to complement WPR’s existing partnerships, this collaboration will further strengthen the padel landscape across clubs, players, and communities nationwide.
Through this collaboration, WPR and ESM will focus on expanding awareness and adoption of the WPR rating system, supporting clubs in building stronger and more engaged player communities, and developing structured competitive opportunities through events, programming and tournaments.
“Padel is experiencing rapid growth, but the next phase requires structure, clarity, and consistency for players and clubs,” said Charles Messow, Co-Founder and CEO of World Padel Rating. “This partnership allows us to accelerate that vision by combining a global rating system with strong execution and community building on the ground.”
ESM will support WPR across key strategic areas including content development, partnership integration, and event strategy, helping bring the WPR ecosystem to life through real-world applications at clubs and organized play.
“This partnership is about building the infrastructure behind the sport,” said Dhanielly Quevedo, Founder of Elite Sports Management. “It’s about creating a connected ecosystem where players can track their progress, clubs can build stronger communities, and partners can engage in a more meaningful way.”
As part of the partnership, both organizations will collaborate on:
- Educational content to increase understanding of the WPR rating system
- Club-focused initiatives and success case studies
- Innovative event formats that maximize engagement and enjoyment through level based play
- Integrated brand and partner activations across WPR-supported events
This partnership reflects a shared commitment to shaping the future of padel through structure, community, and innovation.
For more information, visit:
https://www.worldpadelrating.com/
https://elitesportsmgt.com/