Partnership debuts October 23-25 at Reserve Padel SoLé Mia with the Publicis Sapient 1-Point Challenge, a $5,000 bonus single-point showdown on Friday night
World Padel Rating (WPR), the official rating of USA Padel and the Padel Association of Canada, today announced Publicis Sapient, the global technology hub of Publicis Groupe, as the title and naming-rights partner of three marquee stops on the WPR calendar:
- The Publicis Sapient WPR Circuit #8 at Reserve Padel SoLé Mia, Miami, FL · October 23-25, 2026
- The Publicis Sapient WPR Circuit #9 at RGV, McAllen, TX · November 13-15, 2026
- The Publicis Sapient WPR Masters at PATL, Charleston, SC · January 7-10, 2027 · the richest event on the calendar, with $70,000 in prize money
The partnership brings together North American padel’s official competitive infrastructure, the WPR Circuit’s nine-event, $160,000+ season, and one of the world’s leading digital business transformation companies, at a time when padel is posting the fastest growth of any racket sport in the United States.
The Publicis Sapient 1-Point Challenge: Friday, October 23, at Reserve Padel SoLé Mia
The partnership debuts with something new for North American padel and the WPR Circuit: the Publicis Sapient 1-Point Challenge, a short-format showdown on Friday, October 23 at 8:00 PM at Reserve Padel SoLé Mia. The top 8 men’s and top 8 women’s teams registered for The Publicis Sapient WPR Circuit #8, by WPR team average, will be invited to compete for $5,000 in a single-point format: every rally a match point, every decision final. Teams with non-confident (“NC”) ratings are not eligible. The full format and rules will be revealed once registration closes and the qualifying teams are announced.
“Padel is the fastest-growing racket sport in North America, and what’s powering that growth is data. Every match with USA Padel and the Padel Association of Canada, as well as thousands of unsanctioned events, runs through WPR. Publicis Sapient understands better than almost any company what it means to build on data, so this partnership felt natural from the first conversation. Putting their name on Reserve in Miami, RGV in McAllen and the $70K Masters at PATL in Charleston, and launching it with a format as bold as the 1-Point Challenge, is an exciting start to the partnership,” said Charles Messow, CEO of WPR (RedPADEL).
About World Padel Rating (WPR)
World Padel Rating is the official rating of USA Padel and the Padel Association of Canada and a data layer of North American padel. It powers 3,000+ events per year across its network, operates the nine-event WPR Circuit and Masters Event, connects players through the WPR Passport player app, and connects clubs and organizations through the WPR Manager platform. For more information, visit worldpadelrating.com.
About Publicis Sapient
Publicis Sapient, the global technology hub of Publicis Groupe, provides enterprise AI platforms and services. With over 30 years of digital business transformation experience, we enable enterprise clients to transform how they operate and serve their customers, unlocking new value and enabling them to thrive in an AI-driven world. Our platforms Sapient Slingshot, Sapient Bodhi and Sapient Sustain use AI built off this deep enterprise context to help organizations modernize their legacy tech systems, build agentic solutions, and automate their IT operations. The combination of our AI platforms and the expertise of our people enables us to deliver faster and more effective outcomes through solutions that are specific to the unique needs of our clients’ businesses, their industries and their customers. For more information, visit publicissapient.com.