MIAMI – RedPADEL, a padel events and technology company, is excited to announce it has partnered with the padel group at WME Sports to enhance the visibility and accessibility of the sport across the globe.
The partnership will combine RedPADEL’s World Padel Rating, the official rating system of the United States Padel Association, and integrated event formats with the agency’s sports marketing expertise to create compelling content, innovative brand opportunities and develop grassroots initiatives for the next generation of players.
The joint effort will kick off with a WPR-powered Master’s event coinciding with the prestigious Miami Open in March 2025. There will be USPA-sanctioned circuit qualification tournaments leading up to the event, with dates and locations to be announced soon.
“This partnership will enable us to develop innovative event formats in new markets powered by our World Padel Rating, create engaging content, and ultimately, inspire a new generation of athletes,” said Charles Messow, CEO of RedPADEL.
WME Sports launched its padel group earlier this year, utilizing resources across the agency including strategic synergies with IMG’s tennis division.
“As we work to transform padel into a mainstream sport globally, we’re energized by the opportunity to partner with the incredible team at RedPADEL,” said Max Eisenbud, SVP/Head of Tennis Clients for IMG.